Ash is quickly becoming a go-to brand for edgy footwear and accessories that do not look like anything else on the market. Today marks the opening of its first US store in SoHo in New York City.
Though new to most of the us in the States, the Ash brand was started 11 years ago by Patrick Ithier and Leonello Calvani: two veterans in the luxury shoe market with past experience at world-renowned brands including Charles Jourdan and Stephane Kélian. The two came together upon realizing that they share the same aesthetic, as well as a love of daring and original footwear. Anyone who is a fan of French luxury brands can see that influence shine through in Ash’s pieces and the use of Italian leathers takes the designs to the next level in terms of craftsmanship.
SoHo is home to the world’s best brands, thus it is fitting for Ash to launch its store there. The neighborhood is one of the most popular in New York City, but simultaneously one of its most fashion-forward and the brand’s 2300-foot space is a perfect fit. The inside of the store is phenomenal with metal and wood furniture and displays as well as sky-high ceilings. The vibe is completely modern, yet does not at all take away from the product which is of the utmost importance. This is the brand’s 14th retail store worldwide, with locations already in Paris, Denmark, Tokyo, Australia and others.
“We are thrilled to bring the Ash store to America. There is already such an amazing Ash brand identity in the U.S. and we are excited that our customers and fans will now have a flagship store location where they can go to shop.” – Ash Co-Founder, Patrick Ithier
Here are my picks from the brand that you need in your wardrobe immediately.
I am a sucker for anything with buckles and the Lena Clutch ($250) has more than enough of them. With warm weather finally touching down, sandals are a must and the Molly Gladiator Sandals ($200) are the perfect pair. Open-toe booties can be worn all-year round and the Fifi Open Toe Booties ($200) are must-haves for your shoe closet.
Visit www.ashfootwearusa.com for more information and visit the Ash Store at 44 Mercer Street.