Blonde bombshell Kate Upton is the face of Sam Edelman’s Spring 2013 ad campaign.
“It felt like the right time. We had a major ad campaign with Charlotte Kemp Muhl 18 months ago. It carried us for a long time. [By choosing Kate,] it was a hell of a decision to go with an indie girl. We chose Kate because she isn’t stick thin. She’s beautiful and all-American.” – Sam Edelman (WWD)
“I’ve loved Sam Edelman shoes for a long time, so shooting the ad campaign was a lot of fun for me.” – Kate Upton
“I wanted to capture the spirit of youth and vitality. I wanted to portray Sam’s lifestyle and a young girl’s lifestyle and merge the two.” – photographer David Lipman
Visit www.samedelman.com for more information.
*Images courtesy of Celebrity Gossip.