My trip to Curaçao is a little over two months away, thus my mind often wanders off to beautiful beaches, warm temperatures and blue sparkling ocean. Paule Ka’s Spring 2012 advertising campaign has just been released, further planting the seeds of vacation in my mind.
Photographed by Venetia Scott in Acapulco and starring supermodel Jessica Stam, the vintage 1960’s inspired campaign shows Jessica as one of the sultry pin-ups from Hollywood’s past whom we have all come to admire and love. Some of the shots take place at the lovely Boca Chica Hotel, a perfect match for the collection’s looks. A fun fact is that this same hotel served as the backdrop to the 1963 film “Fun in Acapulco”, thus the brand couldn’t have picked a more fitting spot.
Also coming from the collection are the limited-edition “Acapulco” sunglasses which Jessica wears in the images. Only 50 pairs of these will be released and I guarantee that celebrities and “It” girls all over the globe will be clamoring to get their hands on them.
Visit www.pauleka.com for more information and see the campaign images below.