To say that Missoni for Target is one of the most anticipated collections of the year is no understatement. The industry is abuzz, impatiently awaiting its arrival. I cannot wait to get my hands on the collection and I must admit that I am highly considering getting back into bike riding, just to make use of the amazing bike they have in the line.
Not to be forgotten is Missoni’s rich history. It is truly a family affair when it comes to the brand and Margherita Missoni is not only the face of the Target collection, but she is catapulting the brand right into the 21st century and making it just as appealing to our generation as it is to our parents and grandparents.
In the Traditions video, she speaks about the brand, her family, the collection’s inspiration from 1960’s style (Twiggy included) and so much more.
Visit www.target.com and www.missoni.com for more information and do not forget to set your calendars for September 13th, when the collection debuts.
Urban Sybaris 