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First Look: Kristen Stewart by Steven Meisel for Balenciaga Florabotanica

Kristen Stewart is the face of Balenciaga’s newest fragrance Florabotanica and the ad campaign is gorgeous!

In it, she wears a floral printed architecturally-inspired dress, right in line with what Nicolas Ghesquière does best.

Read some excerpts from Kristen’s WWD Interview about her gig below:

“On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.”


“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar.. There is something natural about it. It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’”


“Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project. I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”

Florabotanica will be released this September. Visit www.balenciaga.com for more information.

*Images and quotes courtesy of Celebrity Gossip.

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